Get Up To Speed With Audio. Amplify Your Brand's Audio Resonance!

Use our technology to automate the ads buying and insertion in audio content like podcasts, digital radio, music-streaming services and gaming. Benefit from technology driving digital ad-buying.

Programmatic audio

Programmatic audio is a digital advertising buying positioned within audio content such as podcasts, digital radio, music-streaming services and gaming.

It is visible across various devices, including mobile, desktop, and in-app environments – this advertising format leverages algorithmic buying technology, streamlining the selling and purchasing of ads. In addition to increasing brand recognition, audio formats are now effective in directing attention to specific targeted actions.

Our Amplifier solution improves and provides the same outstanding sound quality in the audio ads played across devices and adjusts the advertising parameters to the device on which the ad will be played:

Our audio inventory enhanced by Amplifier is available programmatically in PMP deals.

Launching campaigns on DSP

If you are interested in launching a campaign on a Private Marketplace instead of bidding among other players, please contact us at sales@adtonos.com.

Let us know which DSP you want to launch your campaign on, the number of playouts, your seat (user) ID and offered bid per playout (could also be a CPM bid). Our team will be happy to help you and send back a deal ID.

Types of deals facilitated by our exchange programmatically

Some of the Publishers, we've worked with

The growing popularity of music-streaming services

More users are embracing music-streaming services. Premium plans offer ad-free music, but some prefer cost-effective options with ads. Personalized and less intrusive audio ads represent a more premium form of advertising. Listeners’ attention is fully engaged during audio ads, enhancing engagement as they can’t physically view or listen to anything else.

Mobile is the main driver of the programmatic audio revolution

Audio on mobile devices is quickly outrunning desktop due to an abundance of convenient formats for mobile content consumption. Audio on mobile devices grew by 25.3% thanks to podcast proliferation as reported by IAB. A report from Statista reflects pretty similar results for the US – digital audio on mobile is a new winner.

Intimate brand-listener bond

With the majority of people listening to audio via headphones, an intimate bond is formed between the brand and the listener. This provides an opportunity to personalize the message to that individual listener.

Well-educated audience

Podcast listeners statistically are more likely to have a college or higher education along with a $100k+ household income. This makes them a very valuable audience from a targeting perspective.

Audio Ads Are Distraction-free

Podcasts are considered a distraction-free medium, as they can reach people in situations when no other media can. Because of the specificity
of content, listeners are m

Resistance to AdBlock

People listening to the audio on mobile devices can’t simply block ads as they can with display ads via ad-blocking tools. This presents an undeniable advantage to advertisers. Unlike in web browsers, users cannot jump to another tab or install an adblocker to get rid of ads altogether.

Benefits for advertisers

No competition for user attention due to format specifics. Audios are served one at a time. Unlike visual creatives, ad tracks aren’t placed next to each other.
Ability to reach the user outdoors: during morning strolls, and while driving. For rewarded in-app audios: after listening, the user gets an incentive that creates positive ad perception and increases engagement and loyalty.
Possibility to serve the ad to the users even if they are not looking at the screen.
Affluent, tech-savvy, and good-quality audiences (mostly millennials and gen Z).
Audio programmatic formats are served in the cleanest, low-risk environment guaranteed by server-side ad insertion and traffic quality filters.
Listening is less dependent on cookies and requires a people-based audio approach, which is also very important regarding GDPR.